DARKFEM

Meet “ Dark Fem”

The concept behind “Dark Feminine” refers to the reclamation of what femininity is to a woman. This collection celebrates the essence of strong, magnetic women.

The archetype is a juxtaposition of traditional “light” feminine qualities and makes a powerful impact of reclaiming and taking control of our own femininity while rejecting societal norms that dictate how women “should” behave. It is a tribute to the fearless female, showcasing her in a powerful seductive light, and a nod to some of the incredible women who have made an impact for all women around the world such as Naomi Campbell, Angelina Jolie …

In designing this collection, we wanted to curate timeless pieces that embody the energy of the “Dark Feminine” by focusing on power, nonconformity, connection and intuition. Our unique silhouettes are often complimented by meticulously constructed drapery, soft fabrics and versatile designs.

Leopards are the embodiment of strength, elegance and ferocity  - traits that mirror the essence of the dark fem woman who is a hunter and a protector. Moving with grace but with an unmistakable intensity. The incorporation of this powerful animal underscores the primal untamed energy that we seek to convey in this campaign.